Kenyan musician Bahati has questioned fellow singer Jaguar's decision to continue releasing music, arguing that the former Starehe MP has not done enough to build the entertainment industry.
Speaking during an interview on Radio Maisha, Bahati appeared to criticize Jaguar's music journey, questioning why he was releasing songs despite allegedly struggling to make an impact in the industry.
Jaguar's music journey
Jaguar, whose real name is Charles Njagua Kanyi, established himself as a musician before venturing into politics, where he served as the Starehe Member of Parliament from 2017 to 2022.
He was known for popular songs including Kigeugeu and Kioo.
Bahati's remarks have now brought attention to the challenges musicians face in maintaining their position in the industry, especially as music promotion continues to evolve.
Bahati questions Jaguar's comeback
Kenyan musician Bahati has questioned fellow singer Jaguar's decision to continue releasing music, arguing that the former Starehe MP has not done enough to build the entertainment industry.
Struggles with TikTok promotion
Bahati did not mince his words as he questioned Jaguar's ability to promote his music, particularly through TikTok, which has become an important platform for artists looking to reach wider audiences.
"Jaguar anatoa wimbo ya nini na hajajenga hiyo industry? Saa hii anastruggle kulipa watu TikTok na haendi," Bahati said.
Bahati weighs in on the music industry
TikTok has increasingly become a major promotional tool for musicians, with artists using the platform to create trends, engage audiences and introduce new releases to listeners.
Bahati's comments have therefore raised questions about the pressure artists face to invest in digital promotion to remain relevant in the competitive entertainment industry.
