Ride-hailing firm Faras Cabs has rewarded its top customers with smartphones, a television and ride credits as it marks four years in Kenya’s ride-hailing industry.
The company awarded an iPhone 18 Pro Max to its top-ranked customer, while the second-ranked customer received a 55-inch television. The third customer won an Android smartphone, while other award recipients received Sh10,000 in Faras Wallet credit and additional gifts.
The rewards were presented during a Customer Service Week event held at Iconic Plaza Hotel in Nairobi, bringing together customers, company management, employees and influencers.
The campaign, held under the theme “The Extra Mile”, is part of Faras’ efforts to recognise frequent users as competition intensifies in Kenya’s ride-hailing market.
“The event offered a memorable evening of dinner, recognition and connection, allowing Faras to engage with its clients beyond their everyday rides. It was a celebration of the people whose loyalty has helped drive the brand forward and a reminder that choosing Faras means being part of a growing community,” the platform said in a statement.
The company said it was also using the occasion to engage customers beyond their routine use of its transport services.
Faras said its customer retention strategy centres on service reliability, affordability, safety and responding to customer feedback. The company also acknowledged the role of driver partners in delivering its services.
The anniversary comes as ride-hailing operators seek to retain customers in a market where service quality, pricing and convenience are key considerations for users.
However, the company did not disclose the number of customers who participated in the rewards programme, the criteria used to rank winners or the total value of the prizes awarded.
Faras said it intends to continue improving its customer experience as it builds on four years of operations in the market.
