Mjaka Mfine Reveals Amount Content Creation Paid Her in One Month

Kenyan content creator Mjaka Mfine has put a figure to the money she can make from content creation, offering a rare look at the business behind the videos that fill social media feeds.
Speaking to media personality Alex Mwakideu, Mjaka said she had earned between KSh300,000 and KSh350,000 in a month from content creation. She described some months, including July and August, as difficult, showing that the income is not necessarily consistent.
“The figures can reach KSh300,000 to KSh350,000,” Mjaka said while discussing her earnings. The revelation quickly attracted attention because it attached a real figure to a career often presented simply as posting videos online.

The money is not always straightforward

Mjaka's experience also shows that revenue is only one part of the equation.

In May, she spoke about a brand campaign that required her to spend KSh50,000 of her own money producing videos. The material was rejected and she said she was asked to repeat some videos several times. She also complained about payment delays, with some clients taking up to 30 days to pay. 

That means a creator's reported income cannot automatically be treated as take-home profit.

Production costs, transport, equipment, assistants, editing, taxes and other expenses can reduce the amount left after a campaign is completed.

Where Kenyan creators make money

The wider creator economy is already attracting significant advertising money.

Research by OdipoDev reported that Kenyan social media influencers earned an estimated KSh1.07 billion from brand-sponsored posts in 2025. The country's top influencers accounted for about KSh296 million of that figure.

Instagram has also emerged as an important commercial platform. According to the same research cited by Business Daily, 40.8 per cent of views generated by the top 10 Kenyan creators on Instagram in 2025 were commercialised. 

TikTok is also becoming part of the commercial picture.

The platform said more than 200 Kenyan creators earned over US$350,000 (about KSh45 million) through brand collaborations during its first year of commercial operations in Kenya.

From views to a business

For creators such as Mjaka, the real business is therefore bigger than the number of views on a video.

Audience attention can attract brand campaigns, while creators can also develop other commercial relationships around their personal brands.

But the income can fluctuate, and the cost of producing content means gross earnings are not necessarily profit.

Mjaka's disclosure provides a useful window into that reality.

Her KSh350,000 month shows what can be possible at the higher end of an individual creator's earnings. Her comments about difficult months and campaign expenses show the other side of the same industry.

For thousands of Kenyans trying to enter the space, the lesson is that content creation can generate meaningful income, but the money comes from building an audience, securing commercial opportunities and managing the costs that come with turning a phone camera into a business.