L-R Coca-Cola Bottlers Kenya, Sales Director, Winfred Mwaniki, Coca-Cola Kenya, Director Franchise, Ebun Adedokun, Coca-Cola Bottlers Kenya, Managing Director , James Bowmaker,Coca-Cola,Senior Director,Frontline Marketing,Warau Kahoro,Coca-Cola Kenya Frontline Marketing Monique Katana and Coca-Cola Bottlers Kenya ,Growth and Trade Marketing,Alfred Mabu during the launch of Coca-Cola's new energy drink ,Charged./HANDOUT

Coca-Cola has launched a new sparkling caffeinated drink in Kenya, marking an expansion of its beverage portfolio in the country.

The drink, branded Charged, combines lemon and pineapple flavours with caffeine. It is designed to offer consumers a refreshing way to stay energised throughout the day.

The launch, announced in Nairobi on April 12, follows the product’s debut in markets such as India, Nepal, Vietnam and South Africa. The company is now betting on Kenya as part of its growth strategy.

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“We are excited to introduce Charged to Kenya, offering consumers the fuel they need to maximize each day,” said Monique Katana, Director of Frontline Marketing, Coca-Cola Kenya.

She added, “This launch highlights The Coca-Cola Company’s dedication to innovation and our mission to provide a diverse range of beverages that meet the evolving tastes and lifestyles of our consumers.”

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Charged enters the market in two flavours: Lemon Burst and Electric Pineapple. The company says the drink delivers a refreshing taste combined with caffeine to help consumers stay invigorated.

To support the rollout, Coca-Cola and its authorised bottler, Coca-Cola Beverages Africa in Kenya, have launched a nationwide activation campaign. The campaign includes music, entertainment and product sampling to give consumers a firsthand experience of the new product.

James Bowmaker, General Manager of Coca-Cola Beverages Africa in Kenya, said the product is tailored for younger consumers.

“Charged delivers bold new flavours designed to resonate with younger consumers offering a refreshing way to fuel their day,” he said.

The product’s packaging features a bold thunderbolt design. The company says this reflects the drink’s dynamic personality and makes it easily recognisable on retail shelves.

Charged is now available across Kenya in 330ml bottles. It is being distributed through supermarkets, stores and other retail outlets.

The company said consumers can also follow updates about the product on its official digital platforms.