Arsenal players

HFM has entered a multi-year partnership with Arsenal, becoming an Official Global Partner of the English Premier League club.

The deal, announced on March 19, 2026, aims to strengthen HFM’s global brand presence while providing Arsenal with additional commercial support.

Under the agreement, HFM will receive a comprehensive rights package that includes matchday branding at Emirates Stadium and exposure across Arsenal’s digital platforms, including the recently launched The Arsenal.

The partnership will also allow HFM access to club marketing assets and players to develop new content and fan experiences set to launch later this season.

Efthymios Mesis, Chief Marketing Officer at HFM, said, “This partnership marks an exciting milestone for HFM as we align with one of football’s most iconic clubs. Trading and elite sporting performance are both driven by strategic thinking, resilience and the ability to perform under pressure. Through this collaboration, we look forward to creating meaningful global engagement opportunities that reflect our shared commitment to excellence and long-term growth.”

Juliet Slot, Chief Commercial Officer at Arsenal, added, “We’re delighted to welcome HFM as an Official Partner of Arsenal. They are a market leader in their field with a strong focus on innovation and long-term success and support our ambition to win major trophies. Partnerships built on shared values help us deliver the best experiences for our supporters around the world, we look forward to working together.”