How IShowSpeed’s East Africa Trip Put This Pan-African Anthem on the Map

When YouTube sensation IshowSpeed took a trip to East Africa, the atmosphere was electric.

The internet star had been immersing himself in the cultural rhythms of the region, sharing his favorite moments with his millions of followers.

But one thing stood out among all the experiences: his obsession with a brand-new collaboration that had taken East African music to new heights.

The Song That Caught Speed’s Attention

The track? "POM POM" a powerhouse fusion of Afro-pop, Bongo Flava, and Afrobeats, created by none other than Rwanda's Bruce Melodie, Tanzania's Diamond Platnumz, and Nigeria's rising star Joel Brown.

With its infectious rhythms and global appeal, "POM POM" has been rapidly making waves, and it wasn't long before IshowSpeed asked to hear it.

The collaboration has become one of 2025’s biggest musical moments, bringing together three of Africa’s most influential voices in a celebration of unity, cultural connection, and, of course, pure party vibes.

The song’s vibrant mix of Kinyarwanda, Swahili, and English lyrics speaks to the continent’s diversity, and IshowSpeed couldn’t get enough of it.

“It’s a movement, you know?” Bruce Melodie, the Rwandan Afro-pop sensation, shared in a candid interview. “We came together to create something that transcends borders.

It’s about connecting through music, and when you have the right energy, you just know that something big is happening.”

Fans across Africa and beyond are also feeling that energy. The track is already setting the tone for summer 2025 with its powerful blend of genres and a catchy hook that you can’t help but dance to.

"POM POM" is a sound that resonates with audiences of all ages and nationalities, a sound that makes you want to move, celebrate, and embrace the vibrancy of African culture.

IshowSpeed wasn’t the only one captivated by the song’s infectious rhythm. The accompanying music video,  directed by Fayzo Pro (Rwanda) and Sasha Vybz (Uganda) brings together stunning visuals of Kigali's heritage and Dar es Salaam's urban hustle.

These vibrant cities embody the fusion of tradition and modernity that "POM POM" champions.

Also Read: IShowSpeed In Tears After Breaking Career Records In Kenya

For Tanzanian megastar Diamond Platnumz, who has long been a household name across East Africa, the collaboration was a way to expand his reach even further.

“Working with Bruce Melodie and Joel Brown felt so organic. We have so much respect for each other’s styles, and together, we created something timeless,” said Platnumz, who has become a symbol of African musical excellence.

Meanwhile, Joel Brown, the Nigerian Afrobeats prodigy, added his high-energy flair to the track, making it a perfect match for international audiences.

His dynamic presence is already taking the global stage by storm, and "POM POM" is just another notch in his fast-growing career.