Renowned fashion designer and digital content creator Veekee James has been crowned the Force of Influence at the prestigious 2025 Trendupp Awards, held recently in Lagos.

This highly coveted honour recognises the individual who demonstrated the highest level of social media influence in Nigeria between March 2024 and March 2025.

Organised annually by Trendupp Africa, the awards celebrate outstanding achievements within the digital and creator economy, spotlighting influencers, content creators, brands, and organisations that have made significant contributions to Nigeria’s vibrant online ecosystem.

The Force of Influence award stands as the ceremony’s highest honour, and with this win, Veekee now joins an exclusive list of digital trailblazers who have profoundly shaped the country’s dynamic social media culture.

Known for her unwavering authenticity, remarkable creativity, and consistent engagement, Veekee has cultivated a powerful and expansive digital presence across multiple platforms.

Veekee James, Food, Fashion and Lifestyle Influencer.
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She has successfully built a robust brand that expertly bridges the gap between aspirational luxury fashion and relatable lifestyle content, further cementing her status as a top-tier influencer in Nigeria's burgeoning creator economy.

Her win at the Trendupp Awards powerfully underscores her exceptional ability to inspire her audience, lead crucial online conversations, and shape emerging digital trends.

Following the announcement, a visibly grateful Veekee James took to Instagram to share her appreciation, writing: “Where do I even start? I’ll be back by daybreak. Thank you so much, Trendupp.”

Celebrating Digital Excellence Across Diverse Categories

The 2025 edition of the Trendupp Awards featured a broad spectrum of categories, each meticulously designed to honour excellence and innovation in different facets of the digital landscape. The diverse categories included:

  • Force of Collaboration

  • Force of Online Sensation

  • Force of Comedy Skits

  • Force of YouTube

  • Force of X (formerly Twitter)

  • Force of Food Content

  • Emerging Force

  • Force of Lifestyle Content

  • Force of TikTok

  • Force of Virality

  • Force of Pod (Podcast)

  • Force of Creative Art

  • Force of Social Good

  • Force of Instagram

  • Force of Tech Content

Veekee James’ ultimate recognition as the Force of Influence not only reflects her enduring impact as a prolific content creator but also highlights her significant role as a cultural force, actively redefining how personal branding, entrepreneurial ventures, and social engagement compellingly intersect in the contemporary digital age.

Her continued success also serves as a testament to the rapidly growing economic power and influence of Nigeria’s creator economy, where top-tier influencers are increasingly shaping marketing strategies, driving consumer product trends, and fostering impactful social movements.

Veekee James, Food, Fashion and Lifestyle Influencer.