Safaricom Director of Brand and Marketing Zizwe Awuor during the Cannes Young Lions creative competitions at EABL HQs, Nairobi on March 8, 2025/ SAFARICOM X

The Cannes Young Lions competition started at the East Africa Breweries Limited headquarters in Nairobi, offering young creatives a chance to display their talent.

Cannes Young Lions creative competitors at the EABL headquarters, Nairobi on March 8, 2025/ VICTOR IMBOTO

The winners are set to gain the opportunity to compete on an international level.

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Cannes Young Lions creative competitors at the EABL headquarters, Nairobi on March 8, 2025

The competition, which started this Saturday, will end Sunday, March 8, 2025.

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The competition is being held at EABL headquarters and is sponsored by Safaricom.

As these young talents compete for a sought-after place at the Cannes Lions Festival in France, Safaricom PLC plays a crucial role in supporting their journey.

Cannes Young Lions creative competitors at the EABL headquarters, Nairobi on March 8, 2025/ VICTOR IMBOTO
Participant at the Young Lions Competition held at EABL Headquarters on Saturday, March 8, 2025. [PHOTO: BRIAN SIMIYU]
Participant at the Young Lions Competition held at EABL Headquarters on Saturday, March 8, 2025. [PHOTO: BRIAN SIMIYU]
Cannes Young Lions creative competitions session at EABL HQs, Nairobi on March 8, 2025/ SAFARICOM X
Cannes Young Lions creative competitors at the EABL headquarters, Nairobi on March 8, 2025/ VICTOR IMBOTO
Founder & Chief Creative Officer of The Quollective Africa Emuron Alemu addressing the Cannes Young Lions Competition participants on March 8, 2025. [PHOTO: BRIAN SIMIYU]